This post will assist you through the primary misconceptions around keyword density and SEO. Even though keyword density should be a part of your SEO efforts, there is a lot of confusion about what “density” is and how to use it correctly.
There are 2 methods of determining density.
The fundamental approach includes determining the number of times a keyword appears on the page as a percentage of the overall word count of that page. The complex approach consists of determining keyword density of the page plus the text elements in meta tags: Title, Keywords, Alt Text, Description, and Comments. A lot of SEOs describe the first method when speaking about keyword density though. How do search engines measure keyword density? They actually utilize the complex method to determine it. I will explain later on how to adjust to this.
Were should the keywords be made use of?
Diversify the density of your keywords in various locations of your page. Starting with the Title, and following with the beginning of the page, like in the headings, other sub-headings, and in the initial paragraphs would certainly be of benefit. Every internet search engine algo is different, so you must select an average keyword density that can make your site rank well in the leading ten positions in the SERPs.
The value of keyword density.
Keyword density can be really advantageous when done right, however it can also have a very unfavorable impact when overdone. When you pack keywords in your page, this will be identified and your site will get punished for doing so.
There is clear keyword formula.
No matter what you may believe, or continue reading forums or perhaps short articles by such “SEO Gurus”, there is no secret formula for keyword density. There are, however, specific standards that have to be followed, and they are offered to the public form the online search engine themselves. Keywords density is among the majority of vital elements in SEO, and if you can master it you get greater rankings for your site.
What is the best keyword density?
Your keyword density should be right to enhance your online search engine ranking. The “ideal” keyword density will constantly assist to attain high rankings. However just how much is excessive? If too low, you will not get the optimum advantages, if expensive your site may get flagged as spam … Ok, there is no “one number fits all” here, but based upon genuine study, the typical leading ranking Google site averages standard 1.9 % keyword density. I wouldn’t go over 2 %. This is a typical value, and I am talking about standard percentages here, simple. But it translates well to their complex values.